Breakfast Briefing: Carphone Warehouse data hacked, Twitter, Emirates sign Jennifer Aniston

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, hackers may have accessed data from 2.4 million Carphone Warehouse customers, Emirates signs Jennifer Aniston as brand ambassador and Twitter's recently departed CEO is to step down from the board.

Dick Costolo: to step down from Twitter's board amid shake-up
Dick Costolo: to step down from Twitter's board amid shake-up

Carphone Warehouse hacked in cyber-attack

The encrypted credit card details of up to 90,000 people may have been accessed, Carphone Warehouse confirmed over the weekend.  

The firm said it had been subject to a "sophisticated" cyber attack and that data accessed could include names, addresses, dates of birth and bank details of up to 2.4 million customers. The Information Commissioner's Office is investigating the attack.

Source: BBC

Ex Twitter CEO stepping down from board amid 'reshuffle'

According to reports, Dick Costolo, who stepped down as CEO in June could be set leave the board of directors amid a shake-up that will be implemented when a new chief is announced.

The board is set to expand or be shuffled to include directors from different backgrounds, such as minorities and those with experience in adjacent industries, including advertising and e-commerce, Bloomberg said. 

Source: Bloomberg

Emirates signs Jennifer Aniston as brand ambassador

The airline has signed the American actress to appear in a series of TV, digital and print ads. The campaign, which has already been shot, is reported to be worth $5m for the star.

Emirates has been ramping up its sponsorship overseas with deals including a three year FA cup deal and sponsorship of the Rugby World Cup. The move follows rival Etihad's signing of Nicole Kidman in March.

Source: Golf News 

In case you missed it...two longer reads

Retailers Must Use Robots, Digital Mannequins, VR And Drones To Stay Future Proof

To ensure they survive on the high street, retailers must continue to innovate with new technologies and improve the customer experience, argues Chris Mitchell at Engage Works. He set out five key things retailers should be doing to keep one eye on the future. 

Coding: the kids are alright, but what about the grown-ups?

When it comes to creating a future workforce of agile minds, we are on the right track with kids, but we need to address the problem with the adults of our world, says Jon Davie, UK CEO of digital agency Zone. He argues it is "not OK" for adults not to engage with the tech that is changing our working landscape.

If you watch one video today...

Watch the public react to the news Tesco is changing the voice in its 'irritating' self service checkouts.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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