Breakfast Briefing: EE recalls Power Charger, again, Facebook signs Uber deal

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

EE: the mobile operator has issued a second recall for its Power Bar portable charger
EE: the mobile operator has issued a second recall for its Power Bar portable charger

EE recalls Power Bar, again

EE has issued a product recall for its Power Bar portable mobile charger over concerns that the device might overheat during charging and pose a fire risk.

The company has warned customers not to use the Power Bar, only four months after recalling a previous batch of the chargers over reports they could explode. It later denied it knew the risks, countering claims that it had been alerted to serious safety concerns about the Power Bars.

The company has issued a statement on its website, where it tells customers to return their Power Bar to an EE store, where they will be given a £20 voucher in exchange.

The statement said: "We are taking this action because we are aware of a very small number of further incidents where Power Bars have overheated in circumstances that could cause a fire safety risk. Keeping our customers safe is extremely important to us, and that’s why we’re taking this voluntary and precautionary action."

Source: EE

Facebook embeds Uber into Messenger

Facebook has signed an agreement with cab service Uber to allow users to request a vehicle via the social network’s Messenger app.

Uber on Messenger has become available in parts of the US and will be rolled out to other markets "soon".

For Uber, the partnership is an obvious boon, allowing the company to tap into Facebook’s 1.5 billion membership base and 700 million Messenger users, while for Facebook it means that users will not have to leave its software to order a cab.

Facebook said in a statement: "More countries and other transportation partners will be available soon."

Explaining how it works, the social business added: "Driver status updates and payment receipts will get delivered to a private conversation between you and Uber.

"With everything in one place, you can seamlessly keep track of your ride and payment history."

Source: BBC

In case you missed it...two longer reads

The top 10 marketing mishaps of 2015

2015 was a year that many of the world's biggest brands would rather forget. Marketing unveils the year's biggest marketing blunders.

The top 10 marketing moments of 2015

The past 12 months delivered marketing that was controversial, groundbreaking and, at times, baffling. Here are some of the year's biggest marketing stories.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fourth episode below and find out more here.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More