Breakfast Briefing: Facebook adds emojis to 'like' button, Amazon delivers food to London and Asda profits £1bn

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today,

Breakfast Briefing: Facebook adds emojis to 'like' button, Amazon delivers food to London and Asda profits £1bn
Breakfast Briefing: Facebook adds emojis to 'like' button, Amazon delivers food to London and Asda profits £1bn

Facebook adding emojis to like button

Facebook is to trial status "reactions" from today in Ireland and Spain, following widespread reports it would add a dislike button. 

The Guardian reports "icons" representing "love, laughter, cheeky smiles [and] shock anger" will be some of those available to users in the trial.

Source: The Guardian

Amazon rolls out food delivery in London

Amazon has started delivering fresh, chilled and frozen food to selected London postcodes for the first time as it looks to muscle in on the UK grocery market. 

Amazon Prime members can now order food to be delivered within 60 minutes to certain locations. 

It is believed to be testing out distribution ahead of a full launch next year. Currently here are around 50 fresh products on offer in the trial, with a minimum order of £20.

Source: City AM

Asda profits hit £1bn but sales dip

Asda outperformed rivals Tesco and Morrions last year, reporting a 2.3% rise in profits in the 12 months to December 31 to £1.01bn. However, Asda’s revenues fell 0.4% to £23.2bn and like-for-like sales were down 1.0 per cent.

In August, CEO Andy Clarke said it had hit is "nadir" as he reported a 4.7% sales drop its half year results.

Source: Telegraph

In case you missed it...two longer reads

Tesco to resurrect 'Dotty' concept in major Christmas TV ad campaign

Tesco is understood to be bringing back the concept of its famous 90s "Dotty" marketing campaign in a festive brand ad featuring Welsh celebrity Ruth Jones.

The Marketing New Thinking Awards shortlist is revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

You can also watch Marketing's interview with McDonald's CMO Alistair Macrow

He lifts the lid on the fast food giant's most significant campaign focused on quality and provenance. 

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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