Breakfast Briefing: HSBC shuns radical rebrand, Bwin accepts £1bn GVC deal

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, HSBC rebrands its retail arm to HSBC UK, while gambling firm consolidation continues after the £1bn Bwin deal.

Bwin: gambling consolidation continues with GCV deal
Bwin: gambling consolidation continues with GCV deal

HSBC rebrands UK arm to HSBC UK

HSBC has renamed its high street branch network to HSBC UK, after a months-long review of what to call its retail arm.

The bank consulted with staff and customers, and decided to stick with the core HSBC brand, only adding 'UK' to "ring-fence" its retail arm from its other, riskier operations. It had been thought the bank was considering bringing back the 'Midland' brand.

The HSBC UK  name comes into effect from 1 January 2018, ahead of new banking rules that require ring-fencing.

The banking group's CEO, Stuart Gulliver, said: "[Setting] up the UK ring-fenced bank in Birmingham is a key strategic action for the group.

"Our ambition is to be the bank of choice in the UK and as a name, HSBC UK will build on the global connectivity and customer trust of the HSBC brand and differentiate us in a competitive market. "

Source: HSBC

Gambling consolidation continues with £1bn Bwin deal

Online gambling firm Bwin has accepted a takeover offer from GVC Holding, marking a continued shakeout among bookies. 

Bwin said it had accepted a $1.62bn (£1.06bn) offer from GVC over rival 888, after a months-long acquisition battle.

Bwin offers online poker, sports betting and bingo, and put itself up for sale last year. Though 888 was poised to seal the deal, GVC's sweeteners appear to have won over Bwin's board this week.

The news comes shortly after Paddy Power and Betfair announced their merger, though the pair insisted they would maintain a "dual brand strategy" in Europe.

Source: Telegraph

In case you missed it...two longer reads

Apple's iOS 9 forces a dramatic rethink for mobile marketing

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven model for iPhone users.

Dial M for Uber: how Facebook M will change your marketing strategy

"M, book me a cab". This perfunctory command sits at the heart of the challenge that many brands will soon face, says Ramzi Yakob, strategist at TH_NK.

If you watch one video today...

Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture", a vaporous cloud of booze in Borough Market.

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