Breakfast Briefing: Imperial drops 'tobacco' from name, Facebook trials tool to allow users to post without 'real name'

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Imperial Tobacco: to become Imperial Brands in 2016
Imperial Tobacco: to become Imperial Brands in 2016

Imperial Tobacco to be renamed Imperial Brands

Imperial Tobacco is to drop the word "Tobacco" from its name, a rebrand that sparks speculation about its plans to diversify away from combustible cigarettes and further into e-cigarette territory.

The company, which owns cigarette brands including Lambert & Butler and Davidoff and rolling-tobacco brand Golden Virginia, will call itself Imperial Brands next year.

The company said there would "not be a global rebranding" and that physical changes would be minimal and "largely confined to our Bristol head office and corporate website".

Imperial Tobacco generated more than £25bn in sales during its last financial year (to the end of September), mostly from cigarettes, cigars and other tobacco products. The company also owns e-cigarette brand Blu.

It said in a statement: "Our business is built around great consumer brands. Our growth and specialist brands are the key assets in our portfolio and we continue to focus on building the contribution they make to our volume and revenue development.

Source: The Guardian

Facebook tweaks ‘real name’ policy with new tool

Facebook has responded to pressure from some groups of disgruntled users and said it will amend its "real name" policy. It is a move that will allow people to share content without attributing it to their Christian and surnames.

The social media giant said it was testing a tool intended to help users who may have suffered from domestic abuse or whose sexuality might subject them to discrimination or abuse. Last year saw some drag queens have their accounts suspended because Facebook found them to be flouting its real name policy.

But Facebook insisted its members would still have to use the real names in all but the most unusual circumstances.

It said in a statement: "We're firmly committed to this policy, and it is not changing.

"However, after hearing feedback from our community, we recognise that it's also important that this policy works for everyone, especially for communities who are marginalised or face discrimination."

The company is also adding a tool to allow users to report fake names.

Source: BBC

In case you missed it...two longer reads

The top 10 marketing mishaps of 2015

2015 was a year that many of the world's biggest brands would rather forget. Marketing unveils the year's biggest marketing blunders.

The top 10 marketing moments of 2015

The past 12 months delivered marketing that was controversial, groundbreaking and, at times, baffling. Here are some of the year's biggest marketing stories.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fourth episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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