Breakfast Briefing: Instagram finally launches full ad offering, Sepp Blatter resigns from FIFA

Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Instagram announcing its full ad launch and FIFA head Sepp Blatter resigning due to a "smoking gun" being held at his head.

Instagram readies full ad launch and FIFA's head Sepp Blatter resigns
Instagram readies full ad launch and FIFA's head Sepp Blatter resigns

Sepp Blatter resigns as head of FIFA amid mounting scandal and sponsor pressure

Football governing body FIFA head Sepp Blatter has resigned, just days after he was re-elected.

According to a report in the Telegraph he has resigned due to a "smoking gun" being held at his head, either by fresh investigations surrounding the myriad of allegations or potential sponsor pressure.

Many FIFA officials are currently under investigation by the FBI and US officials with seven former and current officials already having been arrested.

Sponsors, including VISA, have voiced their concerns but others had stayed quiet. A Marketing reader poll found that 96% believe sponsors should have pulled out following his reinstatement as head of FIFA.

Source: The Telegraph

Instagram set for full ad launch

Image-led social network Instagram is readying itself to allow all advertisers to target its users this year. The social network has announced that it will be opening its ads to all brands after a successful testing stage with select advertisers.

As part of the announcement it has revealed increased targeting options to advertisers and a new set of ad formats. New formats will allow for increased interaction, allowing people to buy direct from brands or download an app, according to Forbes.

Instagram, now owned by Facebook, had only alowed brands to advertise as part of a test period prior to this, making the full ad launch the first significant attempt a commercialising the business.

Source: Forbes

In case you missed it... two longer reads

How bad strategy is creating a content obesity epidemic

An obsession with content marketing is tempting some brands to make a lot of noise, even when they have very little to say.

The future of cities: hyper-connectivity and humane communication 

When the internet is integrated into the fabric of the city, the urban environment becomes truly communicative.

If you watch one video today...

We headed down to lifeguard charity RNLI's water-only pop-up bar in East London this week. See why the charity is getting on board with the pop-up craze for its new abstinence challenge.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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