Breakfast Briefing: iPhone 6c launch, Ashley Madison suicide probe, Lidl 'loyalty scheme'

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news Ashley Madison is being investigated after reports the cyber security breach may have resulted in user suicides, the new Apple iPhone 6C is rumoured for launch in November and Lidl has launched a loyalty scheme in Scotland.

Breakfast Briefing: iPhone 6c launch, Ashley Madison suicide probe, Lidl 'loyalty scheme'
Breakfast Briefing: iPhone 6c launch, Ashley Madison suicide probe, Lidl 'loyalty scheme'

IPhone 6c set for launch in November

A new ‘entry level’ iPhone is to be released in November, according to reports.

The four-inch iPhone 6c model will not be launched alongside the iPhone 6s and 6s Plus, but in a separate event in November. Rumours suggest the iPhone 6s and iPhone 6s Plus will launch separately in September with enhanced features rumoured including increased battery life, scratch resistant screens and a DSLR-quality camera.

Source: Daily Telegraph 

Lidl launches 'loyalty scheme' in Scotland 

Lidl has introduced a loyalty mechanic in Scotland which gives shoppers £5 off when the spend £25 for 10 weeks in its Scottish stores.

Lidl said the scheme is not a loyalty card but an 'instant rewards card' promotion because it doesn't collect customer data and users can redeem the offer immediately in store rather than waiting to accumulate points. 

Source: Lidl

Ashley Madison in suicide probe

Police in Canada are investigating controversial adultery site Ashley Madison over evidence they say shows some users may have committed suicide following a huge data breach at the company. 

The police are exploring two unconfirmed reports of suicides after the site published their details online. Hackers leaked the information of 33m users last week. 

According to reports criminals in possession of personal data have been attempting to extort money from site members in a bribe. 

Source: Financial Times

In case you missed it...two longer reads

Tinder vs Ashley Madison: how to turn customers on after a bad date

Ashley Madison and Tinder have both been "unlucky in love" recently, with one undergoing a major site hack and the other attacked for bringing about the dating apocalypse.

Here Havas Helia's CEO Tash Whitmey analyses how the pair have dealt with the fallout.  

Oh Asda, are you just milking it?

Asda preceded the news of its poor financial results this week with a commitment to increase the price of milk – but that's just a diversion tactic, argues Jbird Consulting's Jemima Bird.

That's symptomatic of a brand that's more widely in crisis.

If you watch one video today...

Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture" – a vaporous cloud of booze in Borough Market.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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