Breakfast Briefing: Morrisons food giveaway, Burger King beer plan and Vodafone warns on hackers

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Morrisons' intention to give all its unsold food to charity, Burger King's plans to sell beer and Vodafone warns customers that hackers may have access to their bank details.

Breakfast Briefing: Morrisons' food giveaway, Burger King beer plan and Vodafone warns on hackers
Breakfast Briefing: Morrisons' food giveaway, Burger King beer plan and Vodafone warns on hackers

Morrisons to give away all unsold food

Morrisons has revealed plans to donate all its unsold food to charity, making it the first supermarket to do so.

The announcement follows a trial with community groups in Yorkshire and the North East that found each store could donate up to four trolley loads of food per week.

Steven Butts, the supermarket’s head of corporate responsibility, said up to 3,500 tonnes of edible food would be donated annually.

Source: Mail Online

Burger King brews beer plan

Burger King is bidding to become the first fast food chain to sell beer in its UK outlets after applying for drinks licences for four of its branches.

The beer would be sold in plastic bottles and would "probably be an American beer to fall in line with the brand", according to a Burger King spokeswoman.

Source: ITV News

Hackers target Vodafone customers

Hackers may have accessed the bank details of nearly 2,000 Vodafone customers, according to the company.

Vodafone says its own systems were not breached in the incident last week, but criminals were using email addresses and passwords acquired from an unknown source external to Vodafone.

Source: Telegraph

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

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