Breakfast Briefing: Morrisons sales down, FB hits 1bn daily users, Adidas optimistic for 2015

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Morrisons: hurt by price cuts and reduction in vouchers
Morrisons: hurt by price cuts and reduction in vouchers

Morrisons sales hurt by price cuts

Morrisons will be hoping for some Christmas cheer after the release of its festive ad, and yet another dip in sales.

The retailer reported a 2.6% fall in like-for-like sales excluding fuel, in the 13 weeks to 1 November, partly driven by its cutback on vouchers.

The supermarket also said it had lowered prices 2.2% during the quarter. It saw a 2% decline in the number of supermarket transactions.

Source: Telegraph

Facebook hits 1bn daily active users

Not so long ago, it was big news when Facebook hit 1bn monthly active users. Now the social network sees that figure on a daily basis, first hitting the milestone over the summer.

The company reported $4.5bn in revenue, up 41% year on year, and net income of $896m, up 11% year on year.

Most of the firm's revenue came from advertising, with analysts pointing to big growth from Instagram. Facebook doesn't disclose Instagram's ad sales figures.

Another standout figure was Facebook's video growth. The company now has 8bn video views per day from 500m people, compared with 4bn views in April.

Source: Facebook

Adidas expects a strong 2015

Adidas is optimistic for its full-year sales, after reporting a strong July to September quarter. Net profits were up 10.4% to €311m.

Boasting a "stellar" financial performance, chief executive Herbert Hainer predicted the full-year sales to rise between 6% and 9%. So far, growth was coming in at around 5%.

The growth was largely down to a bounceback in Reebok sales, and Adidas' golfing division, TaylorMade-Adidas. Still - Adidas is planning to cut its golf workforce by 14%, and the future of the division remains uncertain.

Source: Financial Times

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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