Breakfast Briefing: Nestle launches Willy Wonka-style gold bar, Apple criticises 'snooper's charter'

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Gold Kit Kat: Nestle has produced 500 of the gold leaf-wrapped bar
Gold Kit Kat: Nestle has produced 500 of the gold leaf-wrapped bar

Nestle hides golden chocolate bars in Willy Wonka-inspired stunt

Nestle has borrowed from Roald Dahl children’s classic ‘Charlie and the Chocolate Factory’ and unveiled a real gold-wrapped Kit Kat bar to Japanese consumers.

The company has made 500 versions of the bar - hidden in conventional packaging - which is wrapped in a thin layer of gold. The promotion is designed to boost Kit Kat sales during the holidays.

Alex Villela, Nestle Japan’s executive manager, said: "When you present a KitKat wrapped with gold, you're actually making the very best wish for the person through the year."

Source: Mirror

Apple raises security concerns over UK’s ‘snooper’s charter’

Apple has spoken out about the UK government’s investigatory powers bill, or ‘snooper’s charter’, arguing that it will weaken online security for both consumers and make it more vulnerable to terrorist and hacker groups.

In a submission to the bill committee, the tech company has called for changes to the bill. It said: "We believe it would be wrong to weaken security for hundreds of millions of law-abiding customers so that it will also be weaker for the very few who pose a threat.

"In this rapidly evolving cyber-threat environment, companies should remain free to implement strong encryption to protect customers."

Apple highlighted several examples of where the bill’s powers would compromise online security. For instance, it said passages in the bill could give the government the power to demand that Apple alters the way its iMessage service works, weakening encryption so security services can listen in.

Source: The Guardian

In case you missed it...two longer reads

The top 10 marketing mishaps of 2015

2015 was a year that many of the world's biggest brands would rather forget. Marketing unveils the year's biggest marketing blunders.

The top 10 marketing moments of 2015

The past 12 months delivered marketing that was controversial, groundbreaking and, at times, baffling. Here are some of the year's biggest marketing stories.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fourth episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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