Breakfast Briefing: Nike signs LeBron James for life & WH Smith's executive pay out
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Nike has signed basketball player LeBron James to the brand… for life
Long-time Nike brand ambassador and basketball player LeBron James has agreed a deal with the brand that will see him tied to Nike for life.
Nike hasn’t commented on how much the deal is worth but many news outlets, including ESPN, are reporting that it will be the biggest ever of its kind. James had reportedly signed a two-year deal with Nike previously that was worth $47m, according to the Financial Times.
Nike shares rose yesterday after news of the deal was announced.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).