Breakfast Briefing: Nike's innovative winter campaign, RBS profits down, British Gas hack

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Nike's new winter campaign for the US, RBS' latest quarterly results, and the fallout out from the British Gas hack.

Nike's Snow Day: US footballer Carli Lloyd goes in for the kill
Nike's Snow Day: US footballer Carli Lloyd goes in for the kill

Nike goes hyperlocal with 'Get Out There' campaign

Nike has released a winter campaign featuring a constellation of NFL stars, to push its cold weather kit. More interesting than the ad itself, though, is how Nike plans to reach customers on mobile.

The sports brand will place ads on the Weather Channel mobile app, offering suggestions for the best apparel for chilly temperatures. If it's cold and dark, for example, Nike might suggest reflective outerwear. The ad will then push consumers to Nike's site.

And for the first time, customers can search Nike's site by weather condition, using terms like "freezing", and "cold".

Source: New York Times

RBS profits rise as restructure continues

RBS profits rose to £952m for the third quarter, up from £896m the same time last year, despite heavy restructuring costs.

The bank saw declines in its institutional and corporate banking arm, and has trimmed its headcount by about 1,000 since last year.

The bank has also made headway in cutting its overseas operations, selling off its stake in US bank Citizens Financial.

Source: Telegraph

British Gas denies hacking responsibility

Some 2,200 British Gas customer details have been posted online by hackers, but the utilities firm has denied it's the source of the leak.

The company told customers its systems were secure, but didn't explain where the information had come from.

It is possible hackers may have used passwords from other security breaches to break into British Gas customer accounts.

The UK's data watchdog, the Information Commissioner's Office, will be notified of the leak.

Source: Guardian

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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