Breakfast Briefing: Nurofen in product recall, AA offers vehicle tracking data, Alibaba buys South China Morning Post

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Nurofen's misleading product packaging, the AA's new vehicle tracking service and Alibaba's $266m acquisition of the South China Morning Post.

Nurofen Migraine: the ailment-specific 'variant' was identical to standard product yet priced 'significantly' higher
Nurofen Migraine: the ailment-specific 'variant' was identical to standard product yet priced 'significantly' higher

Nurofen feels force of Australian law after misleading consumers

Nurofen has been ordered to remove products from Australian shop shelves. An Australian court ruled products marketed to treat specific pains, such as migraines, were no different to the brand’s "significantly" cheaper standard ibuprofen product.

The products affected include Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache.

The Federal Court of Australia has ordered that UK-based Nurofen remove the range from retailer shelves within three months. Brand owner Reckitt Benckiser said it would comply with the ruling, adding it had not set out to "mislead" consumers.

The prices for each of the products were found to be "significantly higher than that of other comparable analgesic products", the Australian Competition and Consumer Commission said.

Source: BBC

AA offers vehicle tracking to help business customers cut fuel costs

The AA is to remotely monitor its business clients’ vehicles, allowing customers to track how much fuel they are using, what routes they are taking and how fast they are travelling, following a deal with telematics data firm Trakm8.

The breakdown firm is offering the service to its business customers with large fleets of vehicles, enabling them to improve performance and cut costs.

The AA originally used Trakm8’s system on its own fleet and managed to cut its annual fuel bill by £1m.

Source: The Telegraph

Alibaba buys South China Morning Post for $266m

Chinese e-commerce giant Alibaba has bought Hong Kong’s South China Morning Post for $266m, a move that has led to concerns over press freedom and editorial independence.

The acquisition comes as fears mount over China’s press freedom, which has become increasingly beset by self-censorship and political pressure from Chinese authorities.

However, Alibaba chief Jack Ma has promised the paper would remain "objective, accurate and fair", with "the courage to go against conventional wisdom".

Alibaba said in a statement that it had "agreed to purchase the media business of the (SCMP) Group for a cash consideration of HK$2,060,600,000".

SCMP Group also owns the Hong Kong editions of magazines Esquire, Elle, Cosmopolitan and Harper’s Bazaar.

Source: The Guardian

In case you missed it...two longer reads

Read the key features from our November 2015 issue on postcapitalism

This month we looked at new economic models and how marketing fits into a future of potential postcapitalism. Read all our insights and news from the theme in one place.

Lidl's Arnd Pickhardt voted Marketers' Marketer of the Year as he scoops German role

Lidl's marketing and advertising director, Arnd Pickhardt, scooped the Marketers' Marketer of the Year award after being voted in overwhelmingly by elite industry players in Marketing's Power 100.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the third episode below and find out more here.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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