Breakfast Briefing: Oculus Rift and Microsoft, Branson angry and Twitter CEO steps down

Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Facebook's partnership with Microsoft on Oculus Rift, Twitter CEO Dick Costolo stepping down and Sir Richard Branson's ire over IAG acquisition of Aer Lingus.

Oculus Rift: Facebook has agreed to roll out the VR tech with Xbox and Windows owner Microsoft
Oculus Rift: Facebook has agreed to roll out the VR tech with Xbox and Windows owner Microsoft

Facebook and Microsoft join forces on Oculus Rift

Facebook has partnered with Microsoft to make its Oculus Rift virtual reality technology available for Xbox One and Windows PC games.

The partnership will see Microsoft go head-to-head with Sony, with the latter in the process of developing its own VR tech, under the working name Project Morpheus.

Oculus also announced the launch of controllers called Oculus Touch that let players interact with physical objects that are then rendered in the virtual world they see through the VR headset.

Facebook paid $2bn for Oculus Rift, leading to raised eyebrows from many industry observers unsure as to how it would apply VR to social media and not gaming. The deal with Microsoft makes more sense than many of the statements Facebook made at the time of the deal.

Source: Business Insider

Twitter CEO steps down

Twitter chief executive Dick Costolo has stepped down, with co-fouder Jack Dorsey set to take up the reins on an interim basis.

According to reports, Costolo has been under pressure from investors unhappy with the social network’s user growth. On a conference call yesterday, Costolo said that he had had conveastions about leaving at the end of last year.

Source: Techcrunch

Branson opposes BA owner's acquisition of Aer Lingus

Sir Richard Branson has vehemently opposed the acquisition of Aer Lingus by British Airways owner IAG.

The Virgin Atlantic founder said the €1.4bn deal was "absolutely wrong" and found it "incredible that the competition authorities allow such things to happen".

Branson argued that Aer Lingus should remain independent, while adding that Virgin had itself had looked into buying the Irish airline.

Source: The Telegraph

 

In case you missed it... two longer reads

Battle of the bars: Nestle and Cadbury locked in Kit for Kat battle over trademark

In a blow for Nestle, The Court of Justice of the European Union has advised its attempts to register the four-finger shape of its KitKat as a trademark do not comply with EU law. We take a look at what this means and how it happened.

Are beacons yesterday's retail technology?

"To beacon or not to beacon?" is a question on the lips of many retailers and brand owners, says Simon Hathaway, president and global head of retail experience at Cheil, but other technology may prevail.

If you watch one video today...

Following in the footsteps of its energy drink rival Red Bull, Relentless has invested in building a music studio in the heartland of London's music heritage on Denmark Street in Soho. We went down to speak to Relentless and see what it was all about.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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