Breakfast Briefing: Tesco abandons most supermarkets, Fiat Chrysler hack attack recall

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Argos' new in-store electronics recycling scheme, why Tesco has abandoned more stores than rivals and why Fiat Chrysler has to recall almost 1.4 million cars.

Tesco: takes stock of supermarket roll-out plans
Tesco: takes stock of supermarket roll-out plans

Tesco has abandoned more large supermarkets than rivals

With convenience and online shopping on the rise, the larger formatted stores that the supermarket were once fiercely fighting to acquire will be abandoned or re-imagined by the supermarkets.

Tesco, hit by one of the worst quarterly results earlier this year, has taken dramatic steps to reduce this already, with store closures outstripping rivals.

According to the Telegraph, Tesco has closed or halted development plans on around 62 stores. This is greater than the number it gave in January, at the time saying it would look to close 43 loss-making stores.

The other Big Four supermarkets have closed or abandoned 19 stores between them.

Source: Telegraph

Fiat Chrysler could recall 1.4m cars after hack attack

After it was revealed that a Jeep could be hacked into and controlled remotely using the mobile connected entertainment system last week, owner Fiat Chrysler has put out a call for a recall of affected cars in the US.

Now, any car with the connected entertainment system are being urged to recall their car to have the security system upgraded.

Source: BBC

Argos launches in-store electronics recycling scheme

Argos is to introduce a new service in which customers can swap old tech for vouchers.

While many recycling schemes like this exist, Argos believes it will be able to offer a unique proposition as the customer can get a quote and remuneration instantly in-store, rather than waiting a few days.

The service will initially cover mobile phones and gadgets but Amy Whidburn, Head of Corporate Responsibility at Argos, said: "Depending on the response from customers, we may extend the scheme to include other electrical items in the future, such as camera, sat-navs or laptops."

Source: Argos

In case you missed It...two longer reads

Rewarding the bold: the power of partnership

As the inaugural Marketing New Thinking Awards draws near, our judge, Rachel Bristow, Sky Media's director of partnerships, explores the importance of one of the categories – the Power of Partnership.

Find out more about the Marketing New Thinking Awards, deadline 24 July

Cultural shifters: Mark Earls on why marketers must show that their work actually matters

As part of our inaugural Marketing New Thinking Awards in partnership with Sky Media, consumer behaviour expert and author Mark "Herdmeister" Earls, who is a member of the awards judging panel, examines Cultural Shift – one of our 12 categories.

If you watch one video today...

Watch executives from Google, Microsoft and the BBC discuss the UK's "pipeline" problem – the demand for digital skills outstripping the supply of workers with those capabilities.

The key is education, with private firms and the government racing to convince more young people – particularly women – to take up science and tech.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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