Breakfast Briefing: Tesla smart car plans, HBOS collapse report, Bitcoin crackdown

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Tesla is to accelerate smart car plans, a report reveals blame for HBOS collapse and European Government urges Bitcoin crackdown.

Tesla: accelerates plans for its smart car tech Autopilot
Tesla: accelerates plans for its smart car tech Autopilot

Elon Musk uses Twitter to recruit software engineers for Tesla’s smart car development

Elon Musk has reiterated that its plans for smart car development were "super high priority" after he took to Twitter to announce a recruitment drive for software engineers for the project.

He used the social networking platform to call on people to apply for the job, adding that experience working on smart car software development wasn’t a requirement and that he’d do the interviewing himself.

Tesla’s smart car software is called Autopilot and is built off its Model S and Model X cars. The aim is to let the cars automatically steer, change lanes, and adjust speed in response to traffic, according to the BBC.

Source: BBC

HBOS report blames former execs for collapse

The downfall of one of the UK’s biggest financial brands has been unpicked in a new report released this week.

The report blames former executives for "a boardroom that lacked banking experience and a management team which drove a culture of growth at all costs", according to The Guardian.

A decision is now being made into whether the execs should be allowed to work as senior staff at other businesses in the city.

Source: The Guardian

European countries to crack down on Bitcoin use

A draft document leaked to Reuters has revealed plans by the European Government to crack down on the use of Bitcoin.

The decision has been made as a response to the Paris attacks as the Government finds ways to limit how terrorism is funded.

The report says governments need to "strengthen controls of non-banking payment methods such as electronic/anonymous payments and virtual currencies and transfers of gold, precious metals, by pre-paid cards."

Source: The Telegraph

In case you missed it...two longer reads

Read the key features from our November 2015 issue on postcapitalism

This month we looked at new economic models and how marketing fits into a future of potential postcapitalism. Read all our insights and news from the theme in one place.

Lidl's Arnd Pickhardt voted Marketers' Marketer of the Year as he scoops German role

Lidl's marketing and advertising director, Arnd Pickhardt, scooped the Marketers' Marketer of the Year award after being voted in overwhelmingly by elite industry players in Marketing's Power 100.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the third episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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