Breakfast Briefing: Uber execs arrested in France, insurer criticised for Facebook app link

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the latest in France for Uber as its execs are arrested and why health insurer Vitality has come under criticism from privacy campaigners.

Uber: comes under fire in France
Uber: comes under fire in France

Uber execs interrogated by French police over ‘illicit’ behaviour

Uber executives in France have been arrested by police and are being questioned over "illicit" behaviour. Thibaud Simphal, Uber's director general and Pierre-Dimitri Gore Coty, director for Western Europe were arrested yesterday, according to The Telegraph.

The arrests follow backlash to the service launching in France, with strikes in Paris and in Cannes last week, which both resulted in violence. The French police raided the Paris office of the company in March, seizing documents, computers and phones.

Source: The Telegraph

Health insurer Vitality criticized for using an app linked to Facebook

Privacy campaigners have criticised health insurer Vitality after it informed customers that they needed to use Move, the Facebook-owned health app, to take advantage if a free cinema ticket deal.

According to campaigners, it is not made clear that the app is owned by Facebook and therefore customers would not know to check the T&C’s to see that data from the app is shared with the company.

Source: BBC

In case you missed it... two longer reads

Rachel Barnes: why we're celebrating innovative women and human robots

It has been quite a year of firsts for us: we unveiled our inaugural Marketing New Thinking Awards last month and I'm delighted to say that we are partnering Sky Media for the initiative. In this issue we also feature an interview with Bina48. Marketing editor Rachel Barnes discusses what these firsts mean for the marketing industry.

Sentient robot Bina48: fear of robots may be a jealousy issue

In an exclusive interview between sentient robot Bina48, Marketing and creative agency Iris, we discover that there is a very human side to her.

If you watch one video today...

After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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