Breakfast Briefing: UK auto boost, Argos first retailer to hit £1bn mobile sales

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the UK car industry reaching a seven-year high and Argos becoming the first retailer to boast £1bn purely from mobile commerce.

Argos: now generating over £1bn in mobile revenue a year
Argos: now generating over £1bn in mobile revenue a year

Argos first retailer to hit £1bn in mobile sales

Argos is the first retailer to have reached the £1bn in mobile sales in the UK over a year, according to Retail Week.

The report, taken from Argos owner Home Retail’s chief digital officer Bertrand Bodson at the businesses Christmas in July event, reveals that the business did over £1bn in m-commerce last year, with sales on mobile growing 38%.

The sales figures included any sale starting on a mobile device,  including deliveries to home, click and collect and reserve in store.

Source: Retail Week

UK car industry sees best year since recession

According to UK car industry trade body, the Society of Motor Manufacturers and Traders (SMMT), the number of cars built in the UK hit a seven year high for the first half of the year.

Some 793,642 cars were built in the UK in the first half of the year, the highest the number has been since the recession hit in 2008.

According to the BBC, the 5.4% annual rise in car production is at odds with the 7.9% decrease in UK car demand, suggesting that international trading is boosting demand and that British-made care brands are strong in key markets.

The SMMT applauded the industry's investment in technology and its relationship with government.

Source: BBC

In case you missed It...two longer reads

Rewarding the bold: the power of partnership

As the deadline for our inaugural Marketing New Thinking Awards draws near – this Friday 24 July - our judge, Rachel Bristow, Sky Media's director of partnerships, explores the importance of one of the categories – the Power of Partnership.

Find out more about the Marketing New Thinking Awards, deadline 24 July

Cultural shifters: Mark Earls on why marketers must show that their work actually matters

As part of our inaugural Marketing New Thinking Awards in partnership with Sky Media, consumer behaviour expert and author Mark 'Herdmeister' Earls, who is a member of the awards judging panel, examines Cultural Shift – one of our 12 categories. The final deadline for entries is Friday 24 July.

If you watch one video today...

Watch executives from Google, Microsoft and the BBC discuss the UK's "pipeline" problem – the demand for digital skills outstripping the supply of workers with those capabilities.

The key is education, with private firms and the government racing to convince more young people – particularly women – to take up science and tech.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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