YouTube ad charging issues raised
Google charges marketers even when its own checks indicate that adverts were not viewed by human beings, according to researchers.
The experts reported YouTube did not count many of the "fake views" they directed at their own videos. But it still charged the researchers for many of them.
Google said it would work with the researchers to improve its performance.
VW chief resigns
Volkswagen Group chief executive Martin Winterkorn resigned on Wednesday, succumbing to pressure for change at the German carmaker, which is reeling from the admission that it deceived US regulators about how much its diesel cars pollute.
"Volkswagen needs a fresh start – also in terms of personnel. I am clearing the way for this fresh start with my resignation," Winterkorn said, following a marathon meeting with the executive committee of the VW board.
Volkswagen has not named a successor, but said proposals on management appointments would be made to a full board meeting on Friday.
Facebook debuts 360-degree video
Facebook has announced that 360-degree videos will begin rolling out in News Feeds this week.
As part of the announcement, a number of companies have launched 360-degree videos, including a 360 experience from Star Wars: The Force Awakens made exclusively for Facebook, which you can view here.
Other 360-degree videos that are available to watch right now on Facebook include Saturday Night Live, Vice and GoPro, among others.
In case you missed it...two longer reads
Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change.
Cadbury's "gorilla" has been named the public's favourite ad of all time, while marketers' top ad is Guinness's "surfer', according to polls run by Marketing celebrating the 60th anniversary of the TV ad break.
If you watch one video today...
Rather than a video, this week we're pointing you towards our new podcast. Listen to the first episode below and find out more here.
You can also watch Marketing's interview with McDonald's CMO Alistair Macrow
He lifts the lid on the fast food giant's most significant campaign focused on quality and provenance.