Breakfast briefing: YouTube subscriptions, Boris on sugar tax journey and bank inquiry backs switching

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today, an inquiry into the current account market is published, YouTube launches a $9.99 subscription offer and Boris Johnson says he is "on a journey towards backing a sugar tax".

Breakfast briefing: Bank inquiry backs switching, YouTube launches subscription and Boris on a sugar tax journey
Breakfast briefing: Bank inquiry backs switching, YouTube launches subscription and Boris on a sugar tax journey

Current account switching prompts recommended

The competition watchdog has concluded an 18-month investigation of the current account market with a number of recommendations to encourage switching.

The Competition and Markets Authority stopped short of opting for a break-up of the banks, but suggested banks should be required to prompt customers to switch at certain trigger points, for example if their branch closes or overdraft charges change.

It also argued banks should fund a "sustained advertising campaign for the Current Account Switching Service (CASS).

Source: BBC

YouTube launches $9.99 subscription offer

YouTubers including Felix "PewDiePie" Kjellberg, Lilly Singh, The Fine Brothers and Joey Graceffa are making new shows that will only be available on a new YouTube Red subscription tier.

It will launch in late October for the US, costing $9.99 a month, before rolling out globally. Besides the exclusive shows, subscribers will be able to watch all YouTube videos without advertising, and download them to their mobile devices for offline viewing.

YouTube Red will also bundle in a subscription to the Google Play Music audio-only streaming service, as it extends and replaces the YouTube Music Key service that has been in a public beta test since November 2014.

Source: The Guardian

Boris close to backing sugar tax

Boris Johnson has become the most high-profile politician to signal support for a sugar tax, as other senior Conservatives condemned the health secretary for his refusal to publish an official review on sugar’s links to obesity.

Andrew Tyrie, who chairs the liaison committee of chairmen of all Commons select committees, has urged Jeremy Hunt to reconsider his decision to delay publication of an evidence review by Public Health England.

A third of children are overweight by the time they leave primary school and Mr Hunt has promised to take "draconian" action to fight child obesity in a new strategy next year. Downing Street has ruled out taxes.

Mr Johnson said that he was on "a journey towards backing a tax".

Source: The Times

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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