Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers

The new Fashion Targets Breast Cancer campaign was shot by photographer Ellen Von Unwerth and stars models Georgia May Jagger and Pixie Geldof.

The poster work, by The Brooklyn Brothers, aims to get the public behind the charity. The brief was to ‘re-energise the brand and to bring back it’s fashion credentials’.  The media was handled by Posterscope