Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name

Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham pub to drop the name 'Lone Wolf', which is also the name of Brewdog's vodka brand.

Brewdog: accused of hypocrisy after forcing pub to drop 'Lone Wolf' name
Brewdog: accused of hypocrisy after forcing pub to drop 'Lone Wolf' name

According to a report by The Guardian, the Scottish brewer threatened the pub with legal action if it did not change its name, despite claims by the family who own the Birmingham business that they had chosen the name in 2015, prior to Brewdog revealing its vodka brand.

After receiving a letter from Brewdog's solicitors, the pub eventually decided to call the pub merely 'The Wolf'.

Sallie McFadyen, who owns the pub alongside her brother Joshua, told The Guardian the brewer was hypocritical for claiming to support independence and the action had gone against what it stands for. 

The news has drawn condemnation from other brewers and the beer community, with Brewdog accused of acting like "just another multinational corporate machine".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More