Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name

Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham pub to drop the name 'Lone Wolf', which is also the name of Brewdog's vodka brand.

Brewdog: accused of hypocrisy after forcing pub to drop 'Lone Wolf' name
Brewdog: accused of hypocrisy after forcing pub to drop 'Lone Wolf' name

According to a report by The Guardian, the Scottish brewer threatened the pub with legal action if it did not change its name, despite claims by the family who own the Birmingham business that they had chosen the name in 2015, prior to Brewdog revealing its vodka brand.

After receiving a letter from Brewdog's solicitors, the pub eventually decided to call the pub merely 'The Wolf'.

Sallie McFadyen, who owns the pub alongside her brother Joshua, told The Guardian the brewer was hypocritical for claiming to support independence and the action had gone against what it stands for. 

The news has drawn condemnation from other brewers and the beer community, with Brewdog accused of acting like "just another multinational corporate machine".

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More