Brexit: Marketers break silence to express dismay

The top marketers at M&S, Google and Virgin Media have taken to Twitter to express their dismay at the UK's vote to leave the EU.

Brexit: Marks & Spencer's Patrick Bousquet-Chavanne described the vote as 'tragic'
Brexit: Marks & Spencer's Patrick Bousquet-Chavanne described the vote as 'tragic'

Marks & Spencer's top marketer, Patrick Bousquet-Chavanne, wrote: "A senseless & tragic choice for Britain. A powerful call to reform for Brussels technocrats. ." He posted a link to the Economist titled "A tragic split". 

Virgin Media's chief marketing officer, Kerris Bright, supported boss Richard Branson's anti-Brexit stance with a number of retweets.  Although these don't necessarily mean endorsements, her timeline features arguments such as why the Leave camp "deserved to lose", and the following from Alain de Botton:


Google's consumer marketing director, Graham Bednash, tweeted a number of links to a petition campaigning for a second referendum. He also asked: 


Airbnb's chief marketing officer, Jonathan Mildenhall, a Brit based in the US, commented that Brexit's association with bigotry was "painfully true".


Marketers were initially tight-lipped on the immediate impact of Brexit, though those who have commented have mostly expressed disappointment.

Aviva's chief marketing officer, Amanda Mackenzie, said she was "truly sorry" for what was happening, but also refused "doom and gloom". 

"If I think of the collective talents of all my Facebook friends, bloody hell it's amazing," she said. "So let's make sure Britain as it starts over, is all those fundamental things we want it to be."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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