Brexit and rising wages dampening retailers' optimism

Optimism on the high street is being dampened by a triple whammy of rising wage costs, uncertainty over Brexit and changing consumer demands, according to a survey by PwC.

BHS: deal could be made this week to save the retailer
BHS: deal could be made this week to save the retailer

In a survey with 37 chief executives of supermarkets, fashion and home retailers, the accountancy and professional services giant also cited bureaucracy and cyber attacks as factors that could harm growth for UK retailers.

Just 29% of respondents were confident about the retail and consumer sector over the next six months, while 60% were optimistic for the outlook over the next three years.

Retailers said a vote to remain in the EU was likely to have a positive impact on consumer confidence, but were more divided about how a Brexit would impact on their own businesses, according to The Telegraph.

Madeleine Thomson, the UK retail and consumer leader at PwC, said: "At the same time as weathering economic and political uncertainties, and grappling with the outcome of the EU referendum, retailers have to keep up with emerging trends, anticipate consumer needs, and manage across a wide range of different channels."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published