Brian the Robot at office Christmas party in Confused.com ad

Confused.com, the insurance comparison website, will launch the first two of its festive ads on Sunday with a spot that features its Brian the Robot character at his first ever Christmas party.

Three 10-second ads were created by Publicis London, the agency which introduced the Brian character to the brand’s marketing in May. The festive activity puts a witty take on traditional "magical" Christmas ads.

The first two ads will break on Sunday morning and air throughout December. In one, Brian opens a Christmas present to discover a pair of socks, before realising he hasn’t got any feet.

In another, he comes across a female co-worker photocopying the view up her skirt on the photocopier, before innocently asking whether she is "working late".

The spots end with the message "Happy Christmases from Confused.com".

The art director at Publicis London was Jamie Marshall and the copywriter was Gary Turner. The pair worked with creative directors Steve Nicholls and Matthew Anderson. David Lodge directed the spots through RSA.

Joby Russell, the marketing director at Confused.com, said: "At this time of year, our TV screens are flooded with festive-themed adverts, talking about the magic and wonder of Christmas.

"However, we wanted to give our customers something different, a little bit of light-hearted humour to help enjoy the holidays – and what better way to do so than watching Brian the Robot enjoy his first office Christmas party."

The Christmas campaign is integrated across channels including social media through Facebook, Twitter, YouTube, Instagram, and Google+.

Views will be encouraged to interact with Brian, who has his own @Briantherobot Twitter account with more than 11,000 followers.

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