BridgeWorks and the Jones Britton Breckon Company have teamed up to
handle the media for United News & Media’s launch into the internet
BridgeWorks will handle the media strategy and JBBC will take on media
buying for the launch of uTravel.co.uk, which is being backed by a spend
of pounds 2.5 million.
The uTravel site aims to be the UK’s biggest online travel brand,
offering a blanket range of services taking consumers from the initial
review of holiday options through to bookings. Users will be able to
download holiday brochures, take a virtual tour round hotels, access
bespoke travel agent sites and make their holiday and flight bookings
online. British Airways has signed up as the founder sponsor.
Bridgeworks has begun working on the launch strategy and its task will
be to focus on audience segmentation and media planning. JBBC will
handle media buying, including the placement of ads in United News &
Media’s own media such as Express Newspapers.
Jonathan Whittle, the marketing and development director of
uTravel.co.uk, said: ’With the help of BridgeWorks and JBBC we will
change the way holidaymakers plan and book holidays.’
Simon King, a partner at BridgeWorks, commented: ’Our challenge is to
persuade the mass market that uTravel’s site is better than endless
trips to the high street.’