Bridgeworks and JBBC win uTravel media

BridgeWorks and the Jones Britton Breckon Company have teamed up to handle the media for United News & Media’s launch into the internet travel market.

BridgeWorks and the Jones Britton Breckon Company have teamed up to

handle the media for United News & Media’s launch into the internet

travel market.



BridgeWorks will handle the media strategy and JBBC will take on media

buying for the launch of uTravel.co.uk, which is being backed by a spend

of pounds 2.5 million.



The uTravel site aims to be the UK’s biggest online travel brand,

offering a blanket range of services taking consumers from the initial

review of holiday options through to bookings. Users will be able to

download holiday brochures, take a virtual tour round hotels, access

bespoke travel agent sites and make their holiday and flight bookings

online. British Airways has signed up as the founder sponsor.



Bridgeworks has begun working on the launch strategy and its task will

be to focus on audience segmentation and media planning. JBBC will

handle media buying, including the placement of ads in United News &

Media’s own media such as Express Newspapers.



Jonathan Whittle, the marketing and development director of

uTravel.co.uk, said: ’With the help of BridgeWorks and JBBC we will

change the way holidaymakers plan and book holidays.’



Simon King, a partner at BridgeWorks, commented: ’Our challenge is to

persuade the mass market that uTravel’s site is better than endless

trips to the high street.’



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