Briefs

Energizer has invited three media agencies to pitch for its pan-European business. MindShare, Initiative Media and Motive will battle it out for the dollars 20 million account, which was previously held by Zenith Media.

Energizer has invited three media agencies to pitch for its

pan-European business. MindShare, Initiative Media and Motive will

battle it out for the dollars 20 million account, which was previously

held by Zenith Media.





The Wall Street Journal Europe posted its best ever sales figures in the

second half of last year, recording growth of 17 per cent. According to

Audit Bureau of Circulation figures for July to December, the newspaper

averaged 82,597 daily sales - up from 70,596 the previous year.





More than 1.4 million UK adults did their Christmas shopping on the

internet, according to a survey from Taylor Nelson Sofres. Figures

showed that the most popular site was bookseller Amazon. The online arms

of Boots, Argos and Woolworths were also favourites. Books, CDs,

computer games and software were the preferred purchases.





IPC SouthBank is launching a raft of titles under the umbrella brand

Family Circle: Plus. The spin-off magazines will be published

bi-monthly.



Linda Swidenbank, the publisher of the series, said previous ’one-shots’

with the Family Circle branding had been well received, and that their

success was behind the decision to launch the regular series. Make it!,

a craft magazine and the first of the series, has a print run of

100,000.





The Times is to launch a pounds 2 million branding campaign aimed at

boosting its readership. The campaign is aimed at occasional readers -

those who read the paper up to three times a week - and is designed to

encourage them to associate with the brand. The drive comes following a

brand audit, which revealed that occasional readers had trouble

connecting with the Times brand.





PlayStation World, Computec’s UK gaming magazine, claimed its launch

issue was the highest-selling games magazine debut of all time. The

issue sold more than 200,000 copies, with an average sell-through of 65

- 70 per cent after ten days. Computec intends to increase its print run

and to advance the launch date of its next issue by one week.





MindShare has won the pounds 22 million UK account for the launch of an

online trading system called Markets Unlocked. The service allows buyers

to state their requirement, to which sellers can respond with a price.

The buyer can then select the seller with the lowest price. MindShare’s

campaign will launch in the UK, with plans to roll out overseas as the

service expands.





Paragon Publishing is to launch a magazine for the owners of Apple

iMacs. Mac Made Easy is based on Paragon’s established Made Easy brand.

It will cater for readers who have never before owned a computer and

also for people thinking of crossing over to Apple from PCs. The

quarterly magazine launched last week exclusively through WH Smith. The

cover price is pounds 3.99.





i-Level, the new-media planning and buying agency, has hired Saatchi &

Saatchi’s Alan McCulloch as managing director. McCulloch spent four

years at Saatchi & Saatchi Vision, building a new-media department.

i-Level’s founders Craig Wilkie, Charlie Dobres and Andrew Walmsley

remain directors.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).