From 16 January, the Sunday Telegraph is to publish a separate
dedicated travel section. The Saturday edition of The Daily Telegraph
already has a separate travel supplement.
John Ayling & Associates has won the planning and buying brief for
Austin Reed. RPM3 lost the account after its contract with the clothing
retailer expired in December. Brian Labbett, who worked on the account
at RPM3, is also moving over to Aylings, where he will continue to work
on the Austin Reed account as media director.
Total Media is running a pounds 300,000 press campaign for Beko, the
white goods and television-set manufacturer, in the post-Christmas
period. The campaign will appear in national newspapers across the UK
and Eire until 20 January.
Nestle's Nesquik milkshake brand and Cartoon Network have signed a deal
for a year-long integrated promotion. The joint venture with Nestle
Cereals and Nestle Beverages includes a series of promotions both
on- and off-air throughout 2000. All media planning and buying is
through Universal McCann, with creative by Cartoon Network.
Sport First is running a promotional drive in a bid to build
The pounds 250,000, three-month campaign uses two national and 20
regional commercial radio stations, and began on 6 January. Other media
and trade promotional advertising is also planned.
Commerce magazine, the business monthly for managers of middle-market
sized companies, is now appearing solely on the internet. The title went
electronic, after 20 years of hard copy publication, with a 'launch'
edition on 4 January. Commerce is produced by Holcot Press.
The Independent Television Commission claims that more than 25 per cent
of homes passed by broadband cable operators now subscribe to cable
More than three million households had signed up by October 1999.
Boots is running a campaign for children's safety and baby food in
washrooms with baby changing facilities. The campaign, which is
appearing from early January until March, will run on Admedia poster
sites in 76 UK shopping centres. Planning is through Outdoor Connection
and BMP OMD.
Walker Media has resigned the LastMinute.com account. No reason was
given for the decision, which will take effect in mid-March.
The Consumers Association is supporting the proposed merger of NTL and
Cable & Wireless. The pounds 8 billion merger, which is being
investigated by the Government, has been approved by the Office of Fair
Trading. The decision to investigate has led some critics to accuse the
Government of pandering to Rupert Murdoch. BSkyB was referred to the
Competition Commission at the same time, following its proposed merger
with French group Vivendi.
IPC has appointed Copyright Promotions Licensing Group to develop two
brand extensions. Furnishing products will be produced for Ideal Home,
while seeds and garden tools will be supplied for Amateur Gardening.