BRIEFS

From 16 January, the Sunday Telegraph is to publish a separate dedicated travel section. The Saturday edition of The Daily Telegraph already has a separate travel supplement.

From 16 January, the Sunday Telegraph is to publish a separate

dedicated travel section. The Saturday edition of The Daily Telegraph

already has a separate travel supplement.

 

John Ayling & Associates has won the planning and buying brief for

Austin Reed. RPM3 lost the account after its contract with the clothing

retailer expired in December. Brian Labbett, who worked on the account

at RPM3, is also moving over to Aylings, where he will continue to work

on the Austin Reed account as media director.





Total Media is running a pounds 300,000 press campaign for Beko, the

white goods and television-set manufacturer, in the post-Christmas

period. The campaign will appear in national newspapers across the UK

and Eire until 20 January.





Nestle's Nesquik milkshake brand and Cartoon Network have signed a deal

for a year-long integrated promotion. The joint venture with Nestle

Cereals and Nestle Beverages includes a series of promotions both

on- and off-air throughout 2000. All media planning and buying is

through Universal McCann, with creative by Cartoon Network.





Sport First is running a promotional drive in a bid to build

circulation.



The pounds 250,000, three-month campaign uses two national and 20

regional commercial radio stations, and began on 6 January. Other media

and trade promotional advertising is also planned.





Commerce magazine, the business monthly for managers of middle-market

sized companies, is now appearing solely on the internet. The title went

electronic, after 20 years of hard copy publication, with a 'launch'

edition on 4 January. Commerce is produced by Holcot Press.





The Independent Television Commission claims that more than 25 per cent

of homes passed by broadband cable operators now subscribe to cable

television.



More than three million households had signed up by October 1999.





Boots is running a campaign for children's safety and baby food in

washrooms with baby changing facilities. The campaign, which is

appearing from early January until March, will run on Admedia poster

sites in 76 UK shopping centres. Planning is through Outdoor Connection

and BMP OMD.





Walker Media has resigned the LastMinute.com account. No reason was

given for the decision, which will take effect in mid-March.





The Consumers Association is supporting the proposed merger of NTL and

Cable & Wireless. The pounds 8 billion merger, which is being

investigated by the Government, has been approved by the Office of Fair

Trading. The decision to investigate has led some critics to accuse the

Government of pandering to Rupert Murdoch. BSkyB was referred to the

Competition Commission at the same time, following its proposed merger

with French group Vivendi.





IPC has appointed Copyright Promotions Licensing Group to develop two

brand extensions. Furnishing products will be produced for Ideal Home,

while seeds and garden tools will be supplied for Amateur Gardening.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).