Briefs

Emap’s FHM arrived on newsstands in the US last Tuesday. The magazine will go head-to-head with Dennis Publishing’s Maxim US, which launched in spring 1997 and now sells more than two million copies. However, Emap is keen to differentiate the two titles, claiming FHM US is ’slightly more upscale’ and ’potentially closer to GQ’.

Emap’s FHM arrived on newsstands in the US last Tuesday. The

magazine will go head-to-head with Dennis Publishing’s Maxim US, which

launched in spring 1997 and now sells more than two million copies.

However, Emap is keen to differentiate the two titles, claiming FHM US

is ’slightly more upscale’ and ’potentially closer to GQ’.





Highbury House is planning to launch a parenting title in May. New Baby

has an anticipated print run of 100,000 and will join Highbury’s

existing parenting title Baby on the newsstands. In the same month,

women’s lifestyle magazine Total Style is to increase its frequency from

bi-monthly to monthly.



The company is also planning an extreme sports bi-monthly X-Sports, a

computer music magazine What MP3?, and a Beanie Baby title TY 2000 Bean

Bag Special.





The magazine industry’s annual conference, exhibition and awards,

Magazines and B2B 2000, will take place on 8 and 9 May at the Grosvenor

House hotel, Park Lane. Speakers at the event will include Kevin Hand,

Sally O’Sullivan, Eve Pollard, Tim Lucas and Sly Bailey. For tickets,

call 020-7404 4166.





Emap Performance is to relaunch Select magazine next month as it

struggles with declining circulation. Select’s latest ABC figure

registered a 21.4 per cent year-on-year decline. However, Select did not

suffer alone, as IPC’s NME lost 16.1 per cent year on year, and Melody

Maker dropped 20.4 per cent.





LifeBegins.net, the lifestyle website for the over-50s, is to launch a

pounds 3 million advertising campaign in April. According to LifeBegins

editor Adrian O’Sullivan, over-50s generate 40 per cent of the UK’s

consumer spending.



The company is looking to exploit what it feels is an underserviced

market.





Nestle Rowntree is centralising its strategic media planning account

into MindShare, moving the business out of creative agencies Roose &

Partners and Lowe Lintas & Partners. MindShare already handles media

planning for the Nestle brands held by sister creative agency J. Walter

Thompson, which include Lion Bar and the Fruit Pastille, Extreme Duo and

Mega Truffle ice-cream brands.





IPC Music & Sport has appointed Neil Robinson media network director,

with a remit covering all online music and sports titles. Robinson, who

was previously associate publisher of NME, nme.com and Melody Maker,

will oversee plans to develop new projects online. Initially, he will be

concentrating on the nme.com website.





The Radio Authority has received one application for the Leeds digital

multiplex licence. Emap Digital Radio is the sole applicant and is

proposing to broadcast a total of eight programme services in the area.

The licence covers an area with an adult population of around one

million.





Future Publishing is to launch a DVD version of PC Gamer to capitalise

on the rapid growth of the new format. Published alongside the existing

monthly version, PC Gamer DVD will have a cover price of pounds 5.99 and

goes on sale 13 March. Future will also publish a one-off to cater for

the growing popularity of online gaming. Online Gamer hits the

newsstands on 15 March and retails at pounds 3.99.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).