Emap’s FHM arrived on newsstands in the US last Tuesday. The
magazine will go head-to-head with Dennis Publishing’s Maxim US, which
launched in spring 1997 and now sells more than two million copies.
However, Emap is keen to differentiate the two titles, claiming FHM US
is ’slightly more upscale’ and ’potentially closer to GQ’.
Highbury House is planning to launch a parenting title in May. New Baby
has an anticipated print run of 100,000 and will join Highbury’s
existing parenting title Baby on the newsstands. In the same month,
women’s lifestyle magazine Total Style is to increase its frequency from
bi-monthly to monthly.
The company is also planning an extreme sports bi-monthly X-Sports, a
computer music magazine What MP3?, and a Beanie Baby title TY 2000 Bean
The magazine industry’s annual conference, exhibition and awards,
Magazines and B2B 2000, will take place on 8 and 9 May at the Grosvenor
House hotel, Park Lane. Speakers at the event will include Kevin Hand,
Sally O’Sullivan, Eve Pollard, Tim Lucas and Sly Bailey. For tickets,
call 020-7404 4166.
Emap Performance is to relaunch Select magazine next month as it
struggles with declining circulation. Select’s latest ABC figure
registered a 21.4 per cent year-on-year decline. However, Select did not
suffer alone, as IPC’s NME lost 16.1 per cent year on year, and Melody
Maker dropped 20.4 per cent.
LifeBegins.net, the lifestyle website for the over-50s, is to launch a
pounds 3 million advertising campaign in April. According to LifeBegins
editor Adrian O’Sullivan, over-50s generate 40 per cent of the UK’s
The company is looking to exploit what it feels is an underserviced
Nestle Rowntree is centralising its strategic media planning account
into MindShare, moving the business out of creative agencies Roose &
Partners and Lowe Lintas & Partners. MindShare already handles media
planning for the Nestle brands held by sister creative agency J. Walter
Thompson, which include Lion Bar and the Fruit Pastille, Extreme Duo and
Mega Truffle ice-cream brands.
IPC Music & Sport has appointed Neil Robinson media network director,
with a remit covering all online music and sports titles. Robinson, who
was previously associate publisher of NME, nme.com and Melody Maker,
will oversee plans to develop new projects online. Initially, he will be
concentrating on the nme.com website.
The Radio Authority has received one application for the Leeds digital
multiplex licence. Emap Digital Radio is the sole applicant and is
proposing to broadcast a total of eight programme services in the area.
The licence covers an area with an adult population of around one
Future Publishing is to launch a DVD version of PC Gamer to capitalise
on the rapid growth of the new format. Published alongside the existing
monthly version, PC Gamer DVD will have a cover price of pounds 5.99 and
goes on sale 13 March. Future will also publish a one-off to cater for
the growing popularity of online gaming. Online Gamer hits the
newsstands on 15 March and retails at pounds 3.99.