Briefs

CIA Medianetwork has picked up the pounds 3 million media launch brief for World Online, the Dutch ISP. World Online operates in 14 countries and provides a variety of services. The campaign is expected to include press, TV and outdoor work.

CIA Medianetwork has picked up the pounds 3 million media launch

brief for World Online, the Dutch ISP. World Online operates in 14

countries and provides a variety of services. The campaign is expected

to include press, TV and outdoor work.



CIA has also won the brief to launch World Online’s planned

entertainment portal.





Screen International has launched Europe’s first daily online news

service for the film industry. Screendaily.com offers free global news,

film reviews and box-office comment from all the major territories. News

can be delivered via e-mail or accessed directly on the site. Screen’s

existing ad sales team will handle sales on the website.





FilmFour, the Channel 4 movie channel, has signed up more than 250,000

subscribers in just over a year and hopes to attract another 150,000 by

the end of this year. The existing 250,000 clients exceeded FilmFour’s

forecasts by 100,000, and have helped the channel move closer towards

breaking even.





MediaCom TMB has scooped the planning and buying account for independent

mortgage provider The Mortgage Operation. The account is being handled

by senior planner/buyer Dan Fallon and planner/buyer Anna Kennedy.





The Media Edge’s Johan Denekamp has defected to become European CEO of

Optimum Media Direction, the Omnicom-owned global media network. The

Media Edge’s chief executive Viviane Prat moves to become chairman of

OMD Europe as part of a bid to improve the network’s central management

structure and raise the profile of the OMD brand across Europe.





The first Michelin TV campaign for 18 months was rolled out on national

and satellite channels last week. The pounds 3 million campaign is aimed

at ABC1 men aged 35 and over. Media planning and buying is through MBS

Media.





StepStone, the net recruitment agency, has hired Quantum New Media

Services as its online planning and buying agency. The company plans to

spend more than pounds 1 million in the UK on online ads. Quantum, which

is a joint venture between Booth Lockett Makin and Paul Longhurst, the

ex-Ammirati Puris Lintas media director, has clients that include Thomas

Cook and Domino’s Pizza.





The Guardian has recorded a year-on-year sales gain of 64 per cent to

students, after selling the paper in campus shops at a discount price of

15p. It has also reintroduced its voucher scheme this year, which

enables students to buy the paper at any retailer nationwide for the

same reduced price.





The Radio Authority has awarded the local digital multiplex licence for

Liverpool to Emap Digital Radio. The licence covers an area with an

adult population of 1.8 million. Emap Digital Radio is proposing to

broadcast eight programme services, all provided initially on a 24-hour

basis.





The cost of outdoor advertising looks set to rise, according to a report

from Poster Publicity. The increase in price is largely to cover the

costs involved in replacing poor quality sites with illuminated

hoardings.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).