The Guardian Media Group has won a court battle for the exclusive
rights to the Metro name in Manchester. Associated Newspapers lost its
Metro Northwest title following the High Court’s decision.
Manchester-based sales house V Media has won the contract to handle
regional advertising sales for Attic Futura which publishes B, Sugar,
Inside Soap and TV Hits. Attic Futura’s group ad director Caroline
Connor said: ’Bringing a regional sales house on board will enable us to
widen our net and enhance our sales potential by focusing on a vital
Optimedia has scooped the pounds 5 million account for Jungle.com, the
online retailer. The company is launching a wave of offline advertising
embracing outdoor, press and radio.
IPC Electric managing director Rene Carayol has walked out only two
months after commercial director Julian Hardy quit in similarly sudden
circumstances. Operations director Kevin Kerrigan, who joined the
company in November, has taken over as managing director.
The Radio Authority has received one application for the Edinburgh
digital multiplex licence. Score Digital is proposing to broadcast eight
programme services in the Edinburgh region. The area has a potential
adult coverage of 1.1 million.
MGM Studios has put its media account up for review. MBS Media,
MediaVest and MindShare have all been invited to pitch for the business.
The incumbent is CDP Media.
Figures from the Outdoor Advertising Association showed a big increase
in outdoor ad revenue in the second half of last year. There was a 12.7
per cent increase in revenue compared with the second half of 1998,
around double the prediction of 7.7 per cent.
Leeds-based full-service agency Indigo 6 has picked up the account for
the watch brand Storm. A press and outdoor campaign will roll out in the
New PHD has landed the Whiskas media planning account. The agency stole
the business from MediaVest, after New PHD’s sister agency AMV BBDO
picked up the creative account in December.
French car manufacturer PSA is conducting a statutory review of its
pounds 90 million UK media planning and buying account. The incumbent is
Initiative Media. It is not known if other agencies have been invited to
Net Media Group, the Barclay Brothers’ online venture, has appointed
Agency.com to advance its business strategy. Included in the plans is a
multilingual business-to-business portal serving Europe.
The Radio Authority is inviting applications for a digital multiplex
licence to serve Coventry and the surrounding areas. The closing date
for is 9 May.
A new shopping portal is offering free online advertising. NoBags.com,
which goes live this week, hopes to rival services such as BTSpree and
ShopSmart. NoBags will feature a 30-category directory that will compare