Brilliant wins Baines & Ernst brief

Brilliant, the Leeds-based media agency, has begun broadcast planning and buying for Baines & Ernst, the UK’s largest debt management company.

Brilliant, the Leeds-based media agency, has begun broadcast

planning and buying for Baines & Ernst, the UK’s largest debt management

company.



Brilliant won the pounds 3 million account, which was previously handled

by MediaVest Manchester, at the end of last year.



The Baines & Ernst account is headed by agency director Mike Silkstone,

who is assisted by broadcast director Sarah Mills.



The media push will focus on direct-response advertising, especially on

radio, although Brilliant is organising a DRTV ad campaign on satellite

channels as well as Channel 4 and Channel 5.



Manchester-based Baines & Ernst offers ’financial management programmes’

to consumers and was launched three years ago.



Brilliant’s director David Moutrie said Baines & Ernst will be

advertising on the majority of Britain’s independent radio stations

’from Capital right up to Key 103 and the Clyde and Forth stations in

Scotland’. He continued: ’Response-oriented business is both demanding

and accountable and is therefore the ultimate test of our expertise and

effectiveness.’



Terry O’Neill, managing director of Baines & Ernst, commented on the

appointment: ’We advertise heavily on a variety of terrestrial and

satellite channels, as well as on a great many radio stations across the

country.



’Advertising is the key to our customer recruitment programme and

therefore it is critical we achieve the best results possible in terms

of planning and buying.’



The Baines & Ernst contract is the latest in a string of wins for

Brilliant, including Global Video, Claims Direct, Record Tools and the

sports stores Decathlon.



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