This is Britain set to put pounds 30m into three classified websites

Regional press internet venture This is Britain plans to plough pounds 30 million over the next three years into its classified consumer web sites.

Regional press internet venture This is Britain plans to plough

pounds 30 million over the next three years into its classified consumer

web sites.



The consortium of four publishing groups, which represents 80 per cent

of the UK’s regional newspapers, unveiled the three sites - Fish4cars,

Fish4jobs and Fish4homes - last week.



Aside from the pounds 30 million of shareholders’ money which has been

set aside, the publishers involved will contribute a further pounds 30

million worth of advertising in their own titles as part of a

large-scale press advertising drive.



Fish4cars will be the country’s largest database of used cars, carrying

up to 200,000 listings when This is Britain launches at the end of this

month. Fish4homes will contain over 30,000 properties, a figure that is

expected to grow to more than 50,000 by Christmas. Fish4jobs will

feature an estimated 30,000 jobs from across the country.



TIB is recruiting up to 20 sales staff to sell across the sites, which

replace its existing online classified system, Adhunter (Campaign Media

Business 11 October).



The Manchester office of CIA Media Solutions is handling the pounds 10

million launch, which will focus on the regional press.



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