British Airways appoints OgilvyOne to global digital account

Be the first to comment
BA: appoints OgilvyOne
BA: appoints OgilvyOne

British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

The agency won the account in a final two-way shoot out against SapientNitro. AKQA was knocked out earlier in the process.

OgilvyOne led a consortium of agencies, which included eCommera, Imano, Ravensbourne College and Decision Technology, to win the global account.

OgilvyOne and the new consortium will now become responsible for handling all of BA’s online marketing activity, including social media campaigns and banner ads.

The appointment will strengthen OgilvyOne's existing relationship with British Airways. The agency currently handles the airline’s global customer engagement business.

BA's digital review began in September last year. The account was previously handled by TBWA\London’s sister agency, Being, which was formed in January last year partly out of Agency.com, which had held a relationship with British Airways since 1996.

BA’s advertising account is handled Bartle Bogle Hegarty (BBH). The relationship will be unaffected by the appointment.

Last month BA launched its latest ad in its "To fly. To serve" campaign on Facebook.

The ad took a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl, whose bag races against luggage from other nations to make it to the arrivals hall first.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover
Share

1 DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published