British Airways calls review for BA.com

British Airways is holding a review of the digital marketing activity for its BA.com website.

BA: 'the mission' by BBH
BA: 'the mission' by BBH

The review is in its early stages, but a number of agencies have already been contacted directly.

The brief is understood to include all web-build and eCRM duties around BA.com, as well as digital marketing activity to boost ticket sales through the site.

British Airways uses a number of agencies to handle various portions of its digital advertising business. These include Bigmouthmedia, Incentivated and the Omnicom-owned agency Being.

During its time working with British Airways, Being has created a series of digital campaigns to help calm consumers’ fears during strikes by the airline’s cabin crew.

News of the review comes as British Airways launches a major advertising campaign, created by Bartle Bogle Hegarty, to help boost pride in the brand.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).