British Airways calls review for BA.com

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BA: 'the mission' by BBH
BA: 'the mission' by BBH

British Airways is holding a review of the digital marketing activity for its BA.com website.

The review is in its early stages, but a number of agencies have already been contacted directly.

The brief is understood to include all web-build and eCRM duties around BA.com, as well as digital marketing activity to boost ticket sales through the site.

British Airways uses a number of agencies to handle various portions of its digital advertising business. These include Bigmouthmedia, Incentivated and the Omnicom-owned agency Being.

During its time working with British Airways, Being has created a series of digital campaigns to help calm consumers’ fears during strikes by the airline’s cabin crew.

News of the review comes as British Airways launches a major advertising campaign, created by Bartle Bogle Hegarty, to help boost pride in the brand.

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