British basketball agrees cross-league sponsorship deal with Kappa

Kappa has signed a first-of-a-kind deal in British basketball that makes it apparel sponsor across the men's and women's professional leagues and the Great Britain national senior and junior teams.

British basketball agrees cross-league sponsorship deal with Kappa

The deal starts in the 2016/17 season, which kicks off in September, and will run for an initial three-year period.

The Italian sportswear brand will provide a wide range of sportswear, including tracksuits, playing uniforms, training uniforms and leisure wear for all clubs and teams.

Mark Ward, Kappa UK managing director, said: "We are keen to increase our market penetration in all team sports such as football, rugby and other major sports. Our agreement with British basketball is another positive step towards achieving this goal."

Bob Hope, commercial director of BBL, WBBL and GB Basketball, said: "This is a significant development towards uniting the sport under one brand."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published