British Gas 'save a billion' by Clemmow Hornby Inge

British Gas has unveiled a radical communications campaign that advises consumers how to reduce their energy wastage and effectively cut the amount they spend on gas and electricity. TV and print work, by CHI with media handled by Carat, offers advice such as "Turn your thermostat down just 1C and you could save around £49 a year". The advertising continues to feature the animated flames that have appeared in recent British Gas campaigns.


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