British Gas in talks with agencies about Hive content brief

Hive, the British Gas service that allows users to control their heating through online tools, has released a content brief to agencies.

Hive: appointed shop will create content to launch in early 2015
Hive: appointed shop will create content to launch in early 2015

British Gas’ Connected Homes unit, which handles marketing for Hive, has contacted agencies with the brief and asked for creative ideas to be submitted by Wednesday (3 December).

The appointed shop will produce a piece of content that will run in the first three months of next year.

Kassir Hussain, the director at Connected Homes, is running the pitch and confirmed the process.

CHI & Partners and OgilvyOne oversee British Gas’ creative advertising and direct advertising accounts respectively. Their relationships with British Gas are unaffected by the pitch.

Hive launched in January with a campaign created by CHI & Partners called "taking care of business". The spot featured a folk song describing the surreal and fantastical things people could do with their free time if they used Hive.

CHI & Partners has worked with British Gas since 2003, when it won the £30 million business from the incumbent, BMP DDB.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).