British Gas unveils home security task by Evans Hunt Scott

British Gas Home Security, the largest national supplier of alarm systems in the country, is launching a major advertising and direct marketing campaign through Evans Hunt Scott.

British Gas Home Security, the largest national supplier of alarm

systems in the country, is launching a major advertising and direct

marketing campaign through Evans Hunt Scott.



The campaign is based around the line: ’Make your home a castle.’



National press ads for two products, the Classic 999 and the Powerwatch

999, will appear in daily and Sunday newspapers throughout November,

while a direct mailshot using the same theme will be sent to more than

400,000 British Gas customers and recent home movers in November and

December.



The campaign is designed to coincide with the onset of winter, the peak

time for domestic burglaries. A high percentage of break-ins occur on

Boxing Day, when homes are full of expensive new gifts and families

traditionally enjoy a day out.



Jamie Buchan, marketing director for British Gas Services, said: ’Since

the national launch of the Home Security products in England and Wales

earlier this year, thousands of alarm systems have been sold. We aim to

be the UK’s number one choice, not only for heating services but for a

whole range of home services.’



He added: ’Our customers tell us they would like to see a national,

trustworthy, expert, value-for-money provider of home services for all

their domestic needs. British Gas is already well ahead in developing

its business to provide this essential service.’



The ads and direct marketing material were written by Roger Falstead and

art directed by Carla Greco.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).