British Heart Foundation creates congenital heart disease story

Partners BDDH is to unveil its first television work for the British Heart Foundation since winning the account last November.

The campaign will promote Heart Week, and focuses on children born with congenital heart defects.

Heart Week is the BHF's biggest annual fundraising event. It runs from 7 to 15 June and the charity is asking people to wear an item of red clothing, and donate £1 to the cause.

The commercial highlights the fact that diseases such as hole in the heart have a dramatic impact on the lives of children and, although most survive the affliction, they face numerous challenges as they grow up.

The TV spot uses the idea of a chorus to dramatise the thoughts and feelings of children with congenital heart defects as they cope with the disease.

The film comprises three vignettes - a boy having to take a break from playing football, a child playing catch in the playground, and a teenage girl feeling self-conscious about a scar left on her body after major heart surgery.

The spot will run on national television, with media planning and buying through Manning Gottlieb OMD. The activity will be supported by a direct marketing door-drop campaign.

The commercial was directed by Graham Fink through the finktank. It was art directed by Murray Blackett and written by Steve Back.

Congenital heart defects affect one out of every 125 live births in the UK. Because of improved treatment from research, four out of every five babies afflicted now survive childhood.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).