British Heart Foundation 'films' baby in the womb

As the camera pans around a fully formed baby, ready to be born, looking as though it is floating in its amniotic fluid, a voiceover explains the importance of understanding inherited heart conditions

The voice is that of the unborn child. It says: "Hi, my name's Maisie, Rose or Pauline. A rubbish name isn't all the folks might give me. There's this faulty gene and if mum or dad has it, there's a 50:50 chance it could be passed onto me."

The ad uses CGI to recreate a 4D ultrasound taken of a real baby inside their mother at 40 weeks.

Brand: British Heart Foundation

Agency: Grey London

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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