British Heart Foundation goes online to target teens

LONDON - The British Heart Foundation is shifting the focus of its hard-hitting anti-smoking campaign to the internet to target teenagers and children.

Until now, the BHF has targeted adults with TV and print ads that show fat oozing from smokers' arteries.

The move online will see the launch of two dedicated websites, developed by Craik Jones Digital, aimed at encouraging young people to reject smoking and lead an active lifestyle.

BHF children's resources manager, Deborah Allen, said: "These two websites are an ideal way of engaging with the audiences of such different ages and interests."

The sites, one targeting teens and the other those aged under 11, will allow children to design on-pack health warnings for cigarettes, take part in a healthy eating quiz and ask an expert questions about their health.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).