AdvertiserBritish Heart Foundation
SectorFast food / Restaurant, Food and Drink, Government / Non-profit, Charities, Healthcare, Media / Entertainment Brands, Digital brands and Sport brands
In a bid to highlight the issue of obesity in children, the British Heart Foundation and Grey London are bringing back the YooBot, an online game where children can create a virtual mini-me version of themselves, controlling their future development via a website.
But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy.
Create your own Yoobot at a dedicated website from the 28th September.