British hopes pinned on A&E/DDB at this year's D&AD Awards

Adam & Eve/DDB has received the most nominations of any UK agency for this year's D&AD Awards.

The agency has been shortlisted four times – once for John Lewis’ "bear and hare" in the Film Advertising Crafts category. Its "sorry, I spent it on myself" for Harvey Nichols has received three nominations in TV & Cinema Advertising, Branding and Writing for Advertising.

The most-nominated agency is Ogilvy & Mather Paris with a total of nine – six of which are for its IBM work. Droga5 follows it with six.

Apple, Barton F. Graf 9000, Dentsu Tokyo, Forsman & Bodenfors and Ogilvy & Mather Brasil also have four nominations.

A few tickets are still available for the awards ceremony, which will take place at the Battersea Evolution next Thursday 22 May. Visit D&AD's website for details.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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