British Legion to mark Remembrance Sunday with simultaneous tweets

Be the first to comment
Royal British Legion: runs Thunderclap campaign
Royal British Legion: runs Thunderclap campaign

The Royal British Legion has signed up to use the new Thunderclap social media tool, which will simultaneously publish pre-written tweets and Facebook updates from its supporters at 9am on Remembrance Sunday.

The charity, which supports former and current members of the armed forces, claims to be the first UK organisation to use Thunderclap. The social media tool allows groups to automatically issue identical social media messages at a designated time.

Visitors to the Remembrance Sunday page on Thunderclap, who opt in to the campaign, will have the message "I'll be remembering the fallen at 11 o'clock #2MinuteSilence #LestWeForget" updated on their Twitter and Facebook accounts at 9am on 11 November, ahead of the two-minute silence at 11am.

Helen Hill, head of remembrance at The Royal British Legion, said: "We hope to create the largest ever show of online Remembrance by using the communicative power of social media to remind millions of Britons that they have a very personal opportunity to honour the men and women who paid the ultimate sacrifice."

Deliberate PR introduced Thunderclap developer De De, a spin-off from Droga5, to the Legion and worked with the Legion's press office team on the campaign.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published