SectorGovernment/non-profit, Associations/institutions and Charities
2AM, the production company, and director Matthew Donaldson have created 'two minute silence', a 'music' video for this years' Poppy Appeal.
The aim of the campaign is to get the video to number 1 in the charts on Remembrance Sunday.
If it does, Radio 1 would have to play two minutes of silence on the radio, something which has never been done before.
There is a Facebook page dedicated to the campaing hosted by the British Legion at http://www.facebook.com/poppysingle2010?ref=mf
The campaing was devised by Joe Sinclair creative director at Burson-Marsteller UK.
The video features ex service men who are helped by the British Legion alongside music stars Thom Yorke, Plan B and Mark Ronson.