British Red Cross 'Life. Live it' by Brand New School

British Red Cross aims to raise awareness of first aid among young people in a new cinema ad.

The split-screen spot follows the fortunes of a young partygoer, with two different conclusions.

The ad will air in cinemas, targeting 11- to 16-year-olds viewing the final installment of the Harry Potter series.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites