Abbott Mead Vickers BBDO has produced an extraordinary amount of
creative riches this year. The Guinness ’Swimblack’ ad is not just a joy
to watch - creating a pace all of its own - but it is also underpinned
by sound strategic thinking. The agency’s work for BT over the years
has, perhaps remarkably, managed to remain fresh, quirky and lovable.
That confidence which so often shows in the ability to make ads with
just the right note of humour also comes through with its work for
And it’s not just the quality. The range of award-winning work from AMV
is also exceptional, with another BTAA gold for the shocking DETR ads
for Rear Seat Belts Education, which sent a chill down even the most
resilient of spines.
How the awards are calculated: the ITV Award is given ten points, gold
awards seven points, silver awards four points and bronze awards two
points. In cases where the same commercial has won more than one award,
only the highest counts. Companies must have won awards for more than
one client to qualify. Previous winners: BMP DDB (1998), Abbott Mead
Vickers BBDO (1997), Bartle Bogle Hegarty (1996), Bartle Bogle Hegarty
(1995), BMP DDB Needham (1994), Howell Henry Chaldecott Lury (1993).