Brits abroad and embarrassing tan lines the focus of Virgin Holidays 'tanuary' sale

The Brits' uncanny ability to get dangerously sunburned on holiday is highlighted with a series of press executions showing embarrassing tan lines caused by snorkelling, getting hitched in Vegas and going on safari in Africa.

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Virgin Holidays’ campaign for its #tanuary sale also hopes to raise aware of the company's Tanaware safer tanning drive it runs in partnership with SKCIN.  

Brand: Virgin Holidays

Client: Andrew Shelton, media marketing manager at Virgin Holidays

Agency: M&C Saatchi

Creatives: Andrew Long & James Millers